How do i go about getting my friends missing son on the news and in missing persons programs?

Have you seen HAROLD OSBORNE also known as JR. Harold is 14 years old. Missing since September 2,2010. Last seen wearing a teal blue shirt gray jeans and old white DC shoes. Short spiked blonde hair and blue eyes. he is 5'4 and about 120lbs. please contact Colton PD. SBC. @909-370-5000.